Coca-Cola’s Sup Soared in Pakistan Amid Pandemic

Amid global pandemic, curfews, quarantines, and restrictions, more than half of the world’s population was immured last year and it seems like in Pakistan, the confined population was rather busy in merriments to swallow the hard cheese as the growth of Coca Cola jumped up in pandemic-hit 2020.

Faseeh Mangi, a Bloomberg journalist in Pakistan, shared the growth of beverage in the Middle East, Central Asia, and explicitly in Pakistan, on Twitter.

Coca Cola’s growth in Pakistan outpaces some other markets in pandemic-hit 2020
Pakistan 6%
Middle East 5%
Central Asia 2%

— Faseeh Mangi (@FaseehMangi) March 1, 2021

Eminently, in Pakistan, the growth of Coca-Cola surpassed Middle Eastern and Central Asian countries in terms of consumption.

With a total 6% swelling, Coca-Cola experienced massive growth in Pakistan as sales improved during the pandemic.

However, the Middle East and Central Asia have sprouted with 5% and 2% respectively.

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With the first plant being set up in Karachi in 1953, the Coca-Cola Company has been operating in Pakistan for over 6 decades.

Being one of the favorite drinks, the beverage has around 80% international market share, as compared to its competitor, Pepsi having 20% share.

As per reports, contrastingly in Pakistan, Coke is having nearly 35% market share while Pepsi is having around 65% share.

However, the current figures suggest that people in Pakistan preferred Coca-Cola over other beverages during the pandemic.