Current value of PSL TV broadcast rights reaches up to Rs4.35 billion
Current value of PSL TV broadcast rights' deal reached up to Rs4.3 billion as PCB signed a two-year agreement with A Sports and PTV Sports.
The current value of the Pakistan Super League (PSL) TV broadcast rights’ deal has reached up to Rs4.3 billion as the Pakistan Cricket Broad (PCB) signed a two-year agreement with A Sports and PTV Sports for 2022 and 2023 editions.
A media statement issued by the PCB read, “The 2022 and 2023 editions of the HBL Pakistan Super League will be available in High Definition on A Sports and PTV Sports in Pakistan after the Pakistan Cricket Board signed TV broadcast agreement with the local sports channels.”
“The consortium of ARY and PTV had submitted the highest bid at the aggregated fee of PKR4,350,786,786 – 50 per cent more than the last cycle – to secure the two-year-long home TV broadcast rights through a robust and transparent bidding process on 23 December.”
The second-highest bidder was Geo Sports.
The agreement was signed at a prestigious ceremony at PCB headquarters in Lahore on Monday.
PCB, ARY and PTV sign agreement for #HBLPSL7 broadcast rights.
Read more: https://t.co/wjQOaDR073#LevelHai pic.twitter.com/x4LqfghWZx
— PakistanSuperLeague (@thePSLt20) January 10, 2022
PCB Chairman Ramiz Raja said, “I want to congratulate ARY, PTV, the Pakistan Cricket Board and the franchises on this historic deal.
“HBL PSL has become a national identity and it attracts fans towards it. The fans have provided their unconditional support to the brand of HBL PSL as it is evident whenever matches take place with how they flock the stadia to support it. HBL PSL is not only popular amongst the fans in Pakistan but also in expats, and fans, from every walk of life, want to associate themselves with this league.
“It is an unprecedented moment as the price we have gotten for these rights is unmatched. This is a testimony to how big of a brand the HBL PSL has become and the fact that our national team has been on a roll has also contributed to it. This is truly a historic moment.
The seventh edition of the HBL PSL will be played between January 27 and February 27 in Karachi and Lahore. The action will begin at National Stadium, Karachi where the first 15 matches will take place. On 10 February, the league will move to Pakistan’s home of cricket, Gaddafi Stadium.
Earlier in December last year, the cricket board had announced that HBL PSL TV broadcast rights saw an increase of 50 per cent ‘because of the broadcasters’ interest in showcasing the Pakistan cricket stars’.
Previously, the board had joined hands with Willow TV (North America), Flow Sports (Caribbean), Sky Sports (United Kingdom), Sky Sport (New Zealand) and Super Sport (Africa) to broadcast its international home season and HBL Pakistan Super League from 2021 till 2023.
