On Screen Masks: Electronic Media Should Take Lead

Fareshteh Aslam, CEO of Talking Point PR agency, recently tweeted raising a question on why everyone on screen isn’t wearing a mask.

If TV is the most effective medium, why can’t it be absolutely essential for everyone – everyone – coming on screen to wear a mask???? Why is that so difficult to understand??? Just do it for a month and see if the numbers come down. The scenario is already dangerous #WearAMask

— Fareshteh Aslam (@Fareshte) December 4, 2020

The pandemic Covid-19 has altered lifestyles at large. As suggested by health experts, wearing a mask not only protects the user but also prevents transmission of the contagion.

Fareshteh Aslam pointed out the impact of television personalities and noted how the public follows what is portrayed by them.

It is noted that though all celebrities including news anchors, actors, and actresses who appear on screen promote the importance of wearing masks, do not practice it themselves.

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Fareshteh Aslam in her tweet highlighted how media personalities can set an example by wearing masks on screen.

Major news channels could start promoting the importance of wearing masks.

As the famous proverb goes “practice begins at home”, the president of the Geo network, Imran Aslam,  is Fareshteh Aslam’s husband.

Perhaps wearing masks on-screen should be implemented on big tv channels to bring awareness in society.

National Command and Operation Centre (NCOC) made it compulsory for all citizens to wear a face mask before going out in public places and a penalty on violation was also imposed.

Pakistan is going through the second wave of the novel coronavirus and the positivity rate has surged to 7.59%. A total of 3,119 new positive cases were confirmed in the past 24 hours, bringing the total infection tally to 413,191.