Asim Jofa Introduces Sanitizers Under ‘Asim Jofa Cares’ Brand

Coronavirus has affected the peace of mind of people around the world, on the other hand, it has also given innovative business strategies to various brands. Fashion designer Asim Jofa has started making sanitizers, in addition, the online service of London’s famous shopping mall ‘Harrods’ hosted criticism from a Pakistani celebrity.

Like various brands in the world, the brand of Pakistan’s famous fashion designer Asim Jofa also suffered losses during the pandemic and he launched a range of disinfectants under ‘Asim Jofa Cares’ brand.

Asim Jofa, promoting his brand of sanitizers, claims that they will eliminate 99% of germs. But so far, he has not clarified whether the disinfectant has been approved by the Drug Regulatory Authority of Pakistan (DRAP) or not.

Several questions are being raised as to on what basis are they making such a big claim?

Apart from Pakistan, if we talk about global brands, their services have also been badly affected this year.

Pakistani actress Nadia Jamil got upset about the poor online service of one of the world’s most expensive luxury department store, ‘Harrods’.

Nadia wrote on the microblogging site Twitter that she had been waiting for the delivery of her parcel from Harrods for the past three weeks but Harrods has not been responding to her queries regarding parcel.

On the third call of the actress, she was told that the parcel was broken.

However, the brand did not refund or resend the product. Tagging Harrods in her tweet, Nadia Jamil wrote that her local agent is more reliable.

Disgusted by #Harrods online service. Waiting for over 3 weeks for a package. Not a call not a word. After three calls we discover the order was “smashed”. No refund. No compensation. Thanks for nothing @Harrods @HarrodsService My local newsagent is more reliable than you guys!😞

— Nadia Jamil (@NJLahori) December 29, 2020

The online service of one of the world’s biggest and renowned brand is facing questions.

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Whether it is Pakistan or any other country in the world, it would not be wrong to say that coronavirus has damaged the quality and strategy of many brands.