Fruit Nation has Introduced Pakistan’s First ‘ABC Juice’ an Instant Energy Booster
IAC’s Fruit Nation and Lush brands have emerged as the fastest-growing and most diverse brands in Pakistan, introducing 7 fruit drinks, 7 nectars, and a special Juice in the last two years.
Iftekhar Ahmed & Company, a leading exporter of fresh fruits and value-added products from Pakistan, has announced the launch of Pakistan’s first ABC Juice has been introduced under its fastest growing brand “Fruit Nation” to promote health and nutrition by providing premium quality Juices, Nectar, fruit drinks and food products.
Prepared from the pure pulp of apple, beetroot and carrot, ABC juice makes the human immune system strong and makes the body agile and energetic by providing rich nutrition along with the elimination of toxins from the body.
The launch event of Fruit Nation’s ABC Juice was held at a local hotel in which Waheed, Director of Iftekhar Ahmed & Company (IAC), a leading company in the field of fresh fruits, nutritions and value addition of fruits, introduced the brand. Waheed Ahmed highlighted the unique properties of juices, nectars and fruit drinks produced in Pakistan under Fruit Nation and Lush brand and the specially introduced ABC Juice for health improvement.
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Waheed Ahmed said that Iftekhar Ahmed & Company (IAC) is among the 200 companies in the world that has supply of fresh fruits and vegetables from its own gardens, it has state of the art processing, facility and food and beverages consumer products.
Renowned singer and social worker Shehzad Roy attended as the special guest while a large number of prominent business and social personalities also attended the event.
Speaking at the event, Shehzad Roy said that IAC has always put quality first and has kept its promises to customers and its business partners. He said that in today’s competitive era, no business can thrive without innovation and meeting the demands of the market and IAC has maintained its identity as an innovative and socially conscious business organization for the past 60 years. He said that any product is successful only when it fulfills the promise made to the customers and I have strong believe that IAC will fulfill its commitment by providing pure and healthy products to its customers.
By leveraging its 62 years of experience in the international trade of fresh fruits and its distinguished position in fruit value addition, IAC has introduced a wide range of nutritious and pure-ingredient juices, nectars and fruit drinks in Pakistan.
IAC’s Fruit Nation and Lush brands have emerged as the fastest-growing and most diverse brands in Pakistan, introducing 7 fruit drinks, 7 nectars, and a special Juice in the last two years.
He said that some specific juices and nectars introduced under the Fruit Nation brand are free from sugar and artificial food colors, while natural food colors have been used in other juices, nectars and fruit drinks. All juices, nectars and fruit drinks are made from natural sweeteners and locally grown fruit pulp and no preservatives are used to ensure health of the consumers.
All the flavors are developed as a result of intensive research on taste and quality in the company’s own state-of-the-art R&D laboratory. Fruit Nation and Lush brands are gaining attention in the export market due to meeting international standards and soon will be exported to European countries, Australia, Middle East and Caribbean countries.
Waheed Ahmed said that in the next four years, Fruit Nation will be among the top five brands in the country. The company is enthusiastically working to achieve this goal. Fruit Nation and Lush brand juices, nectars and fruit drinks are available in more than 30 cities of the country.
Along with a range of juices, nectars and fruit drinks under Fruit Nation, the Pure Ingredients Tomato Ketchup, Chilli Garlic Sauce under the Lush brand has also been introduced in different pack sizes. Along with tetra pack packaging of juices, nectars and fruit drinks, packaging in cans and PET bottles will also be introduced soon. Fruit Nation Brand is also developing Pakistan’s first date syrup brand which will be marketed soon.
Waheed Ahmed said that despite the Coivid-19 pandemic and tough economic conditions in the country, Iftekhar Ahmed & Company has invested 10 million dollars in the food and beverages sector fulfilling its deep commitment to Pakistan. An additional 15 million dollars will be invested in the next four years to include Fruit Nation and Lush brand among the top five brands of Pakistan, after which IAC’s new investment in Pakistan’s food and beverage sector will reach 25 million dollars. This is in addition to the investment of $15-20 million for pulping, concentrate, cold storage and other infrastructure.
About Iftekhar Ahmed & Company
Iftekhar Ahmed & Company (IAC) is one of the leading fresh fruit exporters from Pakistan and has been in the business for 62 years. The company’s brands are exported to more than 25 countries. Iftekhar Ahmed & Company is also prominent in manufacturing and exporting mango pulp, apple concentrate and other fruit pulp.
Iftekhar Ahmed & Company is recognized by international brands and multinational companies and is the first company to start exporting value added products Mango Pulp and Apple Concentrate from Pakistan. Apple concentrate produced by IAC is also proving to be a substitute for imports and saving foreign exchange spent on import of apple concentrate, instead of this Pakistan is getting foreign exchange by exporting apple concentrate.
The company directly employs more than 600 people and indirectly provides employment to more than 5000 people.
IAC’s R&D and testing laboratory meets international food safety system standards and is certified by global quality assurance organizations including SEDEX, FSSC22000, Halal Certificate, ISO9001, Global Good Agriculture Practice Certification (GAP).
