Kat Norton, also known as Miss Excel, is generating revenue up to $100,000 a day as a social media influencer of Microsoft Excel on TikTok and Instagram.
The 27-year-old Kat Norton has started the software training business in June 2020 which is now earning up to $100,000 a day, surprisingly through a one-woman operation with no other staff members.
According to reports, ‘Miss Excel’ makes her videos using iPhone and consumer software for Excel courses for TikTok and Instagram infused with creativity and fun.
Kat Norton had revealed in an interview to The Verge in November that she scaled it within six months to six figures after starting the business for selling the Microsoft Excel and Google Sheets courses.
She said that the social media channels are my main marketing. “It’s mostly organic sales from there. I also host webinars that are usually those bigger, higher traffic days.”
“I created lines of really fun courses. Each one’s around 100 videos. I design each video and infuse it with as much creativity and fun as possible.”
“If you’ve seen my Instagram or my TikTok, you know I have to keep it fun. I also record everything myself so I’m bringing that energy into the videos. I also video edit everything myself too because for me that is half of the art form.”
“I create these courses — they’re like my babies. I make them from start to finish and I’m incredibly proud of them. They’ve been doing awesome on the market.”
Norton used to sell the courses and its price points are $297 all the way through a bundle of most of my courses at $997. She said that people buy lifetime access to her courses and she hosts them on the platform Thinkific.
When she was questioned about her beginning, she replied, “I’ll take you back to March 2020. At that time, I was working at a global consulting firm called Protiviti. I had been travelling every week before this, doing securitization interviews for banks.”
“I had built out an Excel training course for fun right when I started at the company four and a half years ago. The company totally backed me and had me flying around the US hosting these Excel training sessions because I just genuinely loved to teach Excel.”
“Around March, I stopped travelling and I found myself at my parents’ house in my childhood bed.” Later, she decided to download TikTok and her fourth video hit 100,000 views.
By week 3, one of her videos hit 3.6 million views and she had 100K followers.
Here’s an example of her content 🔥
Follow her on TikTok at @ miss.excel and on Insta at @ miss.excel. Also she’s on Twitter too! @themissexcel pic.twitter.com/4TbVOye8Q0
— Rex Woodbury (@rex_woodbury) December 12, 2021
For making her videos viral on social media, Miss Excel said that she used some techniques other than the typical advice to use hashtags and short-length content. She said that she runs the business through energetics.
She, however, clarified that she did not earn six figures every day. Miss Excel had her first six-figure month by April 2021.
Miss Excel embodies the future of work: self-realized, flexible, digitally-native.
She said, “I came into this because I wanted to create the life I wanted for myself. I wanted freedom: financial freedom & geographic freedom. I wanted to do what lights me up every day.”