A controversy that surrounds actress Alia Bhatt and her new ad that questions the Hindu tradition of ‘kanyadaan’ has left the internet blazing.
Alia Bhatt in her new advertisement for bridal wear raised questions over the archaic tradition where a father gives away his daughter at the wedding.
The advertisement pulled thousands of views but left the netizens divided over the concept.
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The ad shows a bride (Alia) praising her family members for their unconditional love but same time raising questions over the traditional thinking related to a Kanya (daughter).
The bridal wear advertisement concluded that the tradition of Kanyadaan should be replaced with Kanyamaan.
Most of the internet users including Bollywood star Kangana Ranaut poured scorn on the concept.
Kangana took to her social media and asked the brands to keep their hands away from religion and stop manipulating the customers.
“Humble request to all brands. Don’t use religion, minority, majority politics to sell things. Stop manipulating naive consumer with shrewd divisive concepts and advertising”, she penned down.
In her detailed post, she requested everyone not to mock Hindus and their rituals.
Twitter right now is brimming with posts against Alia and her appearance in the ad.
Dear @aliaa08 as you do not practice sanatan dharm and you do not know the meaning of kanyadaan, you are not eligible to talk about it. You are eligible to talk about Halala, Triple Talak or the black mosquito net or how women are kheti in certain cult. @Manyavar_ shame on you !
— @Author_ Jyoti (@jyotitiwari05) September 19, 2021
The latest Manyavar ad featuring Alia Bhatt (of all people) talking about stopping “Kanyadaan” & starting “kanyamaan” is not accidental but another deliberate attempt by wokes & LeLi at “Dismantling Hindutva”
– to target Hinduism & show our practices as regressive & patriarchal pic.twitter.com/m8Uz72Yr0Z— Pallavi (@pallavict) September 21, 2021
Hi @aliaa08 if u have the courage then ask about polygamy marriage system .Ask abt halala.
Kanyadaan is a ritual and u bhand won’t understand that. pic.twitter.com/ez29MsKuF2— श्वेता श्रीवास्तव (@BahadurBabi) September 21, 2021