British-Pakistani iconic singer Haroon has donned a mask to take on a new secret identity Freddie Fiction which is an alter ego focusing on English songs to deliver social messages.
Haroon has been part of the music industry since 90s and Mahbooba, Jadoo Ka Chiragh, and Dil Se are among the list of the hitmaker.
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Taking to his Instagram, the singer-songwriter released his new music video that enthralled his followers as they saw him adopting an entirely new identity.
In his latest music project, Haroon presented the music video of Avengers to deliver a message in Freddie Fiction context.
Later in a series of Instagram posts, Haroon seems busy promoting his new venture Freddie Fiction as he has been working on it for a very long time.
According to him, the tragic demise of George Floyd in May served as the primary inspiration behind his single Just Let Me Breathe.
The music video from Freddie Fiction highlights the issue of racial inequality worldwide with a focus on the Black Lives Matter (BLM) movement.
Freddie Fiction proprietor announced to release multiple music videos in the coming months each with a different but important message.