HSY Now Veers Branding Towards ‘Mama Models’

Designer has launched his recent collection ‘The Legacy’ featuring actress Saba Faisal along with her talented family members

Photo of Web Desk Web DeskFebruary 26, 2021

The year 2021 has been an avant-garde branding for the fashion industry in Pakistan. A number of posh brands have opted for unorthodox marketing including Hassan Sheheryar Yasin (HSY) who jumped on the bandwagon by introducing ‘Mama Models’ in his fresh collection.

 

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A post shared by HSY (@theworldofhsy)

One of the top-notch designers, HSY, has launched his recent collection ‘The Legacy’ featuring actress Saba Faisal along with her talented family members including daughter Sadia Faisal and sons Arsalan Faisal and Salman Faisal.

in the latest advertisement, the luxury brand incorporates family ties and its legacy.

“Family legacy is not what you leave to your children, it’s what you leave in your children”.

 

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A post shared by Hassan Sheheryar Yasin (@hassanhsy)

Pioneering the notion of Mama Models, the beautiful and talented actress Saba Faisal appeared in the marketing campaign of HSY’s collection along with her children who all renowned celebrities themselves.

By and large, the clothing brands in Pakistan focus mainly on young females forsaking middle-aged women.

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However, the ace fashion designer veered the pivot of his branding towards the middle-aged females in Pakistan.

Amid pandemic and serious economic crisis, fashion brands in Pakistan are trying to be innovative with off-the-wall branding ideas.

Besides HSY, earlier, designer Asim Jofa reminisced the Mughal era in ‘Piyaar Sufiyana’ for his latest collection that depicts a love bond between a couple.

Similarly, the clothing brand Khaadi had released a song for its latest collection featuring the most celebrated Turkish actress Esra Bilgic.

Photo of Web Desk Web DeskFebruary 26, 2021
Photo of Web Desk

Web Desk

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