The year 2021 has been an avant-garde branding for the fashion industry in Pakistan. A number of posh brands have opted for unorthodox marketing including Hassan Sheheryar Yasin (HSY) who jumped on the bandwagon by introducing ‘Mama Models’ in his fresh collection.
One of the top-notch designers, HSY, has launched his recent collection ‘The Legacy’ featuring actress Saba Faisal along with her talented family members including daughter Sadia Faisal and sons Arsalan Faisal and Salman Faisal.
in the latest advertisement, the luxury brand incorporates family ties and its legacy.
“Family legacy is not what you leave to your children, it’s what you leave in your children”.
Pioneering the notion of Mama Models, the beautiful and talented actress Saba Faisal appeared in the marketing campaign of HSY’s collection along with her children who all renowned celebrities themselves.
By and large, the clothing brands in Pakistan focus mainly on young females forsaking middle-aged women.
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However, the ace fashion designer veered the pivot of his branding towards the middle-aged females in Pakistan.
Amid pandemic and serious economic crisis, fashion brands in Pakistan are trying to be innovative with off-the-wall branding ideas.
Besides HSY, earlier, designer Asim Jofa reminisced the Mughal era in ‘Piyaar Sufiyana’ for his latest collection that depicts a love bond between a couple.
Sway with the melody of love. Piyaar Sufiyana, sung by Farhan Saeed featuring Hania Aamir
For full video https://t.co/ZPMZgG46oS@farhan_saeed@realhaniahehe@Qasimalimureed
Subscribe our YouTube channel to get a chance to win an outfit by Asim Jofa#IwearAsimJofa #RabtCollection pic.twitter.com/EiQDJbSstg— Asim Jofa (@asimjofa) February 9, 2021
Similarly, the clothing brand Khaadi had released a song for its latest collection featuring the most celebrated Turkish actress Esra Bilgic.