Payment Issues in Media Industry Irk Noman Ijaz

Pakistan’s major media houses are busy exploiting artists and creating payment issues, which is evident in the interview of Noman Ijaz, a well-known actor in the media industry.

The big production houses in Pakistan are run by the big names of the media industry. But when it comes to compensation, the artists are exploited.

Production houses cast the industry’s leading names to make their dramas a success and sell them to various channels on a hefty fee.

On the other hand, there is a story behind how the channels benefit from these dramas.

Different companies place their advertisements on channels on which a star-studded drama serial is aired.

There is an internal nexus between the production houses and the management of various channels, the loss of which is borne by the artists.

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In recent days, a video of an interview with Noman Ijaz, a well-known actor in the Pakistani drama and film industry, has gone viral, in which he is heard speaking out against the payment issues in the media Industry.

Noman Ijaz said, “We artists work like donkeys, but when it comes to payments, the producers are reluctant.”

There is blackmailing and it is said that if there will be more discussion, it will be separated from the cast in the next play, he confessed.

The actor said, “One channel owes me Rs 50 million while another top channel of a media industry owes me about Rs 25 million. But when you ask for it, the matter is put on the back-burner.

Expressing anger at the media houses, Noman Ijaz said that the artists stand in front of the broadcaster with hands folded to receive their payments, and then a small chunk is given like a bone so that they (artists) become silent.

Noman Ijaz has started raising his voice against oppression.

Will his fellow artists be able to support him on this difficult path? It remains to be seen who will stand shoulder-to-shoulder with Noman Ijaz or continue to silently bear what has been going on.

While we see that in this interview that Noman Ijaz has also revealed that even the artists who have their own production houses do not raise their voice in favor of the counterparts.