Sharmeen Obaid Chinoy announces to return LSA after nomination of Feroze Khan
Sharmeen Obaid Chinoy announced to return 2012 Lux Style Award in protest to the nomination of actor Feroze Khan for Viewers Choice Awards for Best Actor Male.
Sharmeen Obaid Chinoy has announced to return 2012 Lux Style Award in protest to the nomination of actor Feroze Khan for the Viewers Choice Awards for Best Actor Male, alleging that LSA nominated a domestic abuser.
Sharmeen Obaid Chinoy wrote on Instagram Stories, “Lux is a beauty brand that sells soaps to women yet it has chosen to allow the nomination of a man known to have violently abused his ex-wife.”
“Its parent company Unilever has a global campaign that says no to domestic violence and advocates against it. The company has signed up to the United Nations SDG’s including SDG 5 on gender equality. Its offices in Pakistan however do not appear to share the same values…”
“In 2012, I was awarded a Lux lifetime achievement award which I will be sending back to Unilever as the brand and I no longer share the same values. As a society, we must stand together against domestic violence and we must call out those who provide platforms to abusers.”
“Unilever and Lux have done a disservice to the awards and to society & it is not ok for them to allow the celebration of abusers.”
Later, Lux responded to Chinoy’s allegations.
“The LUX Style Awards submissions are received from artists and channels as part of an open call for entries for consideration in the awards. All shortlisted nominations, for the Viewer’s Choice Category of the LSA 2022 are a result of exclusive viewer voting without any intervention by the Awards. As part of our third party, independent and transparent voting process, which is audited end to end by PricewaterhouseCoopers, LSA cannot participate in short-listing, vetting, or excluding any submissions or nominations.
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