Body shaming, a very painful phenomenon with long-term consequences is often very difficult to fight. In a country like Pakistan where body-shaming is a wonted act, TikToker Alleena Fatima strived hard to withstand it remarkably and launched a plus-size clothing brand.
The TikTok launched her clothing brand for all plus-sized women in Pakistan by the name of “Chubby Goals” to withstand bullies she has been facing for a long.
Famous for her videos on TikTok, Alleena Fatima faced criticism multiple times with several derogatory comments on her posts.
In a society obsessed with fair color and slim body shape, the girl with a plus-size was bullied multiple times for wearing clothes not complimenting her weight, however, she kept moving forward.
Aleena was tagged multiple times in videos titled “Maweshi Mandi” and people tried to draw a comparison between the girl and animals to be sacrificed on Eid-ul-Adha.
The story didn’t end here, TikToker’s father and family members were harassed and the girl was bullied to the worst through calls and messages.
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The TikToker, who introduces herself as a motivation for all chubby boys and girls, launched her plus-size clothing brand to cope up with body shaming and is rocking the photoshoots with plus-size dresses.
Alleena Fatima has been blazing a trail for individuals who have been confronting bullies and body shaming for long.
Additionally, a number of brands globally have been striving to include plus-size dresses and models in their collections.
Similarly, Khaadi, a clothing brand in Pakistan has hand-picked plus size models for the branding of their recent collection in a bid to break stereotypes.