The famous American lingerie, clothing, and beauty retailer, Victoria’s Secret (VS), has shut its eyes towards the Angels (its supermodels) and picked Bollywood’s apple of the eye star, Priyanka Chopra.
The announcement is part of the recent drive by Victoria’s Secret to rebuild its image and Priyanka ,along with few other empowered women, will be joining hands with the brand which now shifted its focus on the topic.
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The VS has gone through massive transformation after years and has announced, “We are proud to announce an exciting new partnership platform, #TheVSCollective, designed to shape the future of Victoria’s Secret. These extraordinary partners, with their unique backgrounds, interests, and passions will collaborate with us to create revolutionary product collections, compelling and inspiring content, new internal associate programs, and rally support for causes vital to women”.
We are proud to announce an exciting new partnership platform, #TheVSCollective, designed to shape the future of Victoria’s Secret. @adutakech1 @amandadecadenet @mPinoe @priyankachopra Eileen Gu, Paloma Elsesser, Valentina Sampaio https://t.co/IdYrmLWkPM pic.twitter.com/bd9QMhCz2W
— Victoria’s Secret (@VictoriasSecret) June 16, 2021
On the other hand, Priyanka said that a new era always brings a sense of freedom and the opportunity to play part in shaping the evolution.