Female Entrepreneur Uses ‘Fake Male Assistant’ to Avoid ‘Doormat’
'Matt' handles “any negotiations or difficult conversations that I don’t want to handle personally and he is very good at his job”
A small business owner revealed she uses a ‘fake’ male personal assistant to handle ‘difficult’ customers for her business clients.
Nashville-based creative agency The Wildest Co Chief Executive Officer (CEO) Jandra Sutton encouraged young entrepreneurs to create fake personal assistants to deal with ‘dominant’ customers.
Jandra had herself seen the trick on Twitter as she revealed in one of her TikTok videos.
According to Sutton, ‘Matt’ handles “any negotiations or difficult conversations that I don’t want to handle personally and he is very good at his job”.
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The Wildest Co CEO shared a clip where she said that the method was useful for women who struggled to have conversations over emails with male clients, especially the dominant ones.
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On TikTok, the video has been viewed more than 1.6 million times and received mixed reactions.
Some applauded the idea while some called it ‘depressing’ and labeled it as ‘preserving the cycle which holds the view that men are more powerful’.
“Speaking of the gender pay gap, new studies suggest that women ARE asking for raises at the same rate as men, they’re just not getting them”, Jandra reacted to criticism on her idea pertaining to fake male assistant.
She went on to say that women’s chances of getting funding for start-ups were 63% less compared to males.
The Wildest Co CEO said that it was sad to resort to such measure but ‘the world has created this situation where women feel like they have to do this to keep themselves safe’.
