KFC’s Billboard Over McDonald’s Outlet: A Tussle or Collab?
The campaign is a precedent for the local ad market but globally, brands have been seemed engaged in such tactics for quite some time
With the changing marketing trends all over the world, the famous food chains KFC and McDonald’s seemingly joined hands to kick off a contrasting branding campaign.
Karachiites are witnessing a recent quirky advertisement by KFC as the brand placed a huge billboard above McDonald’s one of the most recognizable outlets in the metropolitan city.
big marketing flex: KFC put up a huge ad above one of McDonald’s most recognizable outlets in Karachi, Pakistan. pic.twitter.com/Wohj2z5WfZ
— Andrew Arruda (@AndrewArruda) June 30, 2021
The advertisement clutched the immediate attention of the passers-by and the news took the internet by storm.
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Most of the users are of the view that KFC trolled the other American food chain McDonald’s with the billboard and left the Karachiites in giggles.
Could there be better trolling by KFC by super imposing a huge advert on one of McDonald’s most recognizable outlets in Karachi! pic.twitter.com/cngucCLn4y
— Adeel Azhar (@adeel_azhar) June 30, 2021
The best trolling of all 😂😂😂 @kfc_pk @McDonaldsPK https://t.co/hlBaCAf4NA
— Hassan (@farhanitrade) June 30, 2021
On the other hand, a few were of the view that the brands have allied together for a strong push for both food chains.
Or they maybe actually helping MacDonald, not everyone would notice if advert is by KFC or MacD https://t.co/aztqOl3sXB
— Bilal Mustafa (@B_Mustafa_Khan) July 1, 2021
Brands are always digging out unique marketing strategies to grip their customers but the next-level branding shown by these two American fast-food chains is something exceptional.
The campaign is a precedent for the local ad market but globally, brands have been seemed engaged in such tactics for quite some time.
Earlier, Mc Donald’s and rival Burger King collaborated to raise funds for the former’s cancer fundraising campaign.
The BK dubbed it as ‘A Day Without Whopper’ and remove the signature sandwich from its menu for that day.
The experts termed it as a king-size win for the brand and the strategy won millions of hearts and goodwill among the fans.
