World Bank
Travel and tourism sector’s total contribution to Pakistan’ GDP was 5.9% in 2022 and 4.2 million jobs.
Pakistan attracted ~US$ 16 billion in visitor spending in 2022
Visitor spending is projected to touch ~US$ 30 billion in 2033.
Pakistan experienced an unprecedented surge in domestic tourism
Tourism increased after the Covid induced travel restrictions were lifted
For instance, in 2021 and 2022, over 1.2 million domestic and international tourists visited the country’s Khyber Pakhtunkhwa province alone.