In a run for best marketing strategy, brands are handpicking innovative ideas and in a similar strive, J. chose Turkish actors for the launch of Fragrance of War.
The brands’ social media is brimming with posts including Turkish actors Cengiz Coskun and Nurettin Sonmez, who both played roles in the famous Turkish series Dirilis: Ertugrul as Turgut and Bamsi respectively.
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Additionally, J. also announced a chance to meet Turkish actors for the lucky winner upon pre-booking of the product.
Actor Nurettin Sonmez (Bamsi) has been introduced as ‘The Defender’ while Cengiz Coskun (Turgut) as ‘The Warrior’ in the range.
The brand is accustomed to using celebrities’ names in their perfume catalog and already includes products named after Pakistani celebrities.
Fragrances were introduced after Legendry squash champion Jahangir Khan, cricketer Wasim Akram and his wife, actor Fahad Mustafa, and cricketer Shahid Afridi.