Instagram Rolled Out Home-Screen with Reels in the Center

WEB DESK: Instagram redesigned it’s home-screen bringing out Reels and Shops to the center.

The features have now dedicated tabs that can be accessed right from the home screen.

Compose button and Activity tab have been relocated to the top-right of the home screen.

Some changes are coming to Instagram 👀

Today you’ll start seeing a Reels tab and a Shop tab on your home screen ✨https://t.co/6CKOiucokx pic.twitter.com/fdMOI8Dhya

— Instagram (@instagram) November 12, 2020

The Reels feature was rolled out globally in August followed by Shops that have been under testing for a few months.

The Shop tab is a better way to connect with brands, find products you love and support small businesses 🛍

You can find personalized recommendations, editors’ picks and more 🙌

We’re excited about all these updates and think they give Instagram a much-needed refresh. ❤️ pic.twitter.com/XgefDqi4we

— Instagram (@instagram) November 12, 2020

Reels is the feature allowing to upload up to 30-seconds short videos, a take on TikTok.

After launching Reels a few months ago, we’re rolling out a Reels tab to make it easier to discover short, fun videos and share your creativity with the world🤳 pic.twitter.com/x9p5CNLggD

— Instagram (@instagram) November 12, 2020

The tab opens up a single reel at a time which can be changed by swiping up and down, similar to how TikTok works.

According to Instagram’s Director of Product Management, Robby Stein, they are trying to make this update easy to use the expanded products available on Instagram while maintaining simplicity.