Among the galaxy of digital content creators, YouTube has decided to highlight the newbies in the field with it’s On The Rise feature.
A press release by Youtube said that On The Rise feature will be embedded in the trending tab in Pakistan.
The video website will identify the creators every week and they will appear in it for 24 hours.
Youtube will look into different factors to select the rising creators and it wouldn’t be traditional factors like views, watch time, volume of subscribers, etc.
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The digital content creators having at least 1,000 subscribers will be eligible for selection, the press release said.
“One creator will be highlighted each week; we’ll let them know when they are featured so they can share the moment with their fans, old and new! We hope this will help the world discover inspirational new creators”, it added.