Almost a month gap after taking Lionel Messi on board, French star-studded football team Paris Saint-Germain (PSG) has signed a two-year deal with multinational brand Christian Dior to design the outlook of its players.
This is the first time that Dior has partnered with a sports club and it will provide the official wardrobe for the Parisian club.
On August 11, the 34-year-old Argentina star footballer Messi joined PSG after signing a 2-year contract with the club.
Previously, he had played in 778 matches for Barcelona in which he scored 672 goals. He led Barcelona to 4 Champions League victories too.
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With more than 200 million Instagram followers, Messi is considered one of the greatest footballers of all time.
Welcoming Messi, the prestigious French fashion label celebrated the news and its move created a buzz around the club and the football club reached out to its Twitter handle to share the new collaboration.
🆕👔✨ @PSG_English and the house of @Dior have signed a two-year partnership. Starting this season, Dior will provide the official wardrobe for the Parisian club. This is the first time that Dior has partnered with a sports club.https://t.co/8PLErJj8db
— Paris Saint-Germain (@PSG_English) September 6, 2021
In the agreement, Dior will design the club’s official wardrobe, ranging from dressier looks to casual items like polo shirts embellished with logo patches, evoking the fashion label.
Moreover, the timeless formal attire includes a cashmere coat, a jacket, a shirt, trousers, and black derbies shoes and the inner shoe sole would be embossed by the players’ shirt number.
An artistic director of Dior men’s collections, Kim Jones, will be the mastermind behind designing the kit.
Jones has been famed for working with artists and other labels outside of the luxury realm, including Nike.
Before signing the deal with Dior, PSG had a clothing partnership with Germany’s Hugo Boss.