Why Disney Stores Are Closing in North America?

Disney announced to close more than 60 stores in North America after making changes in the retail strategy by focusing more on e-commerce and brought a reduction of 20% in its footprint globally.

The company has been looking forward to closing down the stores by the end of 2021.

Currently, the company has 600 stores operative in theme parks and other sites across the world.

The world’s largest entertainment company has decided to shift its focus from brick-and-mortar shops to e-commerce solutions and provide a different experience of merchandising for their consumers.

Disney has been working on its website to make it more user-friendly.

According to the president of Disney’s consumer products, games, and publishing unit, the behavior of consumers has changed amid the coronavirus pandemic and people are preferring online shopping.

The company had planned to upgrade the ShopDisney website and provide a better consumer experience and introduce a new collection for adults, streetwear, home appliances, and etc.

However, Disney has been recognized as one of the world’s largest licensing companies, but due to the pandemic situation in the world, the sales fell 7% last year to $4.18 billion both in merchandise and retail business.

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In 1987, Disney started its operation and surfaced in the mind of children through its products and services.

The company even introduced live broadcasts of parades from Disney theme parks as a new feature for their customers.

The decision for shutting down Disney stores in North America will negatively impact the employees of the company with no hope of getting re-employed.