Asim Jofa Gives Rise to New Branding Trends in Pakistan
Reminiscing the Mughal era, Piyaar Sufiyana depicts the love bond between a couple by exclusively showcasing the luxurious collection of the designer
The ongoing coronavirus pandemic has left the fashion industry in Pakistan as one of those badly affected, but many big names and designers seem untouched, the well-known designer Asim Jofa has been one of them with his innovative branding campaign of the luxurious lawn.
In contrast with previous years, lawn brands have been striving hard to turn up with newfangled ideas to attract more potential buyers.
Designer Asim Jofa launched his luxury lawn collection with an innovative marketing strategy to showcase his collection by featuring Farhan Saeed and Hania Aamir.
Sway with the melody of love. Piyaar Sufiyana, sung by Farhan Saeed featuring Hania Aamir
For full video https://t.co/ZPMZgG46oS@farhan_saeed@realhaniahehe@Qasimalimureed
Subscribe our YouTube channel to get a chance to win an outfit by Asim Jofa#IwearAsimJofa #RabtCollection pic.twitter.com/EiQDJbSstg— Asim Jofa (@asimjofa) February 9, 2021
“Piyaar Sufiyana” with its euphonious melody and the beautiful on-screen bond between Hania and Farhan, has been making rounds on the internet.
The video garnered several thousand views in less than 24 hours.
Reminiscing the Mughal era, Piyaar Sufiyana depicts the love bond between a couple by exclusively showcasing the luxurious collection by the designer.
With the recent melodious song and a beautiful video for the commercial outreach, Asim Jofa has given rise to new branding trends of lawn in the fashion industry of Pakistan.
Similar to this, the clothing brand Khaadi had released a song for its latest collection featuring the most celebrated Turkish actress Esra Bilgic.
The song took social media in a storm with hundreds of fans lauding the Turkish actress in Eastern attires.
Not only Khaadi, a big and established name in the fashion industry in Pakistan, Maria.B, announced her collaboration with a Turkish star Gulsim Ali.
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Previously, her winter collection was shot with drama serial Ertugrul star, Turkish actor Didem Balcin, who played the character of Selcan Hatun.
View this post on Instagram
In all the given circumstances, it seems like, amid the coronavirus pandemic, the designers in Pakistan stayed with high hopes and newfangled ideas to promote their brands and get the desired fame.
However, the buying power in Pakistan has been shrinking due to worsening economic conditions and such opulent branding campaigns can serve barely for the entertainment of fans.
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